Friday, May 31, 2013

Medical trade literature

One of the strengths of the NMHM's archives is it's trade literature / advertising material in the GMPI collection. Here's Steve Heller's Daily Heller blog pointing out the designer of Upjohn's Scope magazine

5.31.13 / Will Burtin's Beauty


The May-June 1955 issue of Print magazine, co-edited by Leo Lionni, was pretty special. In addition to Lioinni's bi-monthly injection of art and art history into the editorial mix of the magazine, an insert written and designed by Will Burtin titled "A Program in Print: Upjohn and Design" is seamlessly folded into the magazine.

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