Musematic's author wrote at length today about an interesting topic, something I've heard once or twice around the table at meetings but not in such detail as presented here. The topic is serious and wide-ranging, and almost always a moving target: how to interact and engage with the public, or how to allow our audiences to engage with our collections: clearly, not a new topic for museums but with the rapid changes in technology, something that is increasingly on everyone's minds.
I think about this all the time: it's the job of any marketing or communications professional to engage an institutions' audiences, and the change in the public's attention span in recent years, coupled with the myriad of ways that audiences want to be engaged, has made this task so much more complicated and challenging (and fun, honestly.)
I don't have any silver bullet answers at the moment, though you never know where inspiration lies or where providence leads us next, but I thought the post was an interesting examination by someone clearly very enmeshed in this debate personally. Read on.