Here's one paragraph though, referring to Wired magazine's Chris Anderson:
"That would be Wired's Anderson. His "long tail" hypothesis has revolutionized how Web entrepreneurs think about their businesses. The basic idea, he explained at the event, was that in the Industrial Age, sales of anything were limited by shelf space. The result was the elevation of a priesthood of curators, editors and gatekeepers whose job it was to try to winnow through everything and offer up what they thought might be the best of the best -- or at least the most likely to sell to the most people. The Web has changed all that..."I am a huge fan of The Long Tail. Like Good to Great by Jim Collins, it's the sort of book that offers a seachange in how you could consider approaching your work on a daily basis. I think about the long tail all the time in my work in communications. Both books, and their authors, are worth checking out if you've not had a chance to follow these movements (that's what they are, if you think about it) yet.
Now, go read. And let us know if you are reading something interesting!